The Current Generation
Braham, Stephanus and Timo le Roux became the owners in 1990 and in conjunction with their employees set up the mission and values of the work force and business. The brothers proceeded in acquiring another production unit in 2013. Queen Anne is located on the edge of the Theewaterskloof Dam in Vyeboom with it’s 25ha pears and 90ha apples. This farm is the source of income for another 40 permanent and 150 seasonal employees.
Social development opportunities were introduced and the example of the groundbreaking Bo-Radyn model is followed. In 2016 another 50ha of undeveloped property was leased on a long term basis and developments are underway. Even more opportunities for future employees are being created.
Mission: Quality fruit by quality people through Christian values
In Afrikaans spelling the word “VRUG” or fruit, the commodity the whole business revolves around.
Verantwoordelikheid/
Responsibility
Respek/
Respect
Uitstekend/
Excellence
Geduld/
Patience
A workforce of 140 permanent and 360 seasonal (53 families live permanently on the farm) employees was built up over the last 50+ years with social upliftment programmes. Production is done within a transparent organisation and employee participation leads to loyalty and productivity. Every person is a link in the chain that is necessary to produce fruit of high quality for the discerning customer. The farm consists of 50ha pears, 20ha citrus, 170ha apples, 350ha indigenous fynbos, 10ha pine forest and 29ha Eucalyptus forest for 200 bee hives (pollination).
– Family Business since 1934 – 80+ years
– Farm has a rugby club, choirs, youth club, men’s and women’s club, educational centre, registered creche, community foundation funded through fruit export relations.
– Two committees take part in all decision making on the farm
– All workers take part in training and development programmes every year
Taking another step
The brothers proceeded in acquiring another production unit in 2013. Queen Anne is located on the edge of the Theewaterskloof Dam in Vyeboom with it’s 25ha pears and 90ha apples. This farm is the source of income for another 40 permanent and 150 seasonal employees.
Social development opportunities were introduced and the example of the groundbreaking Bo-Radyn model is followed. In 2016 another 50ha of undeveloped property was leased on a long term basis and developments are underway. Even more opportunities for future employees are being created…
Bo Radyn’s Worker Motto:
THINK OR SINK
